The key to succeed at network marketing online lays in the art of being able to get the right message across to your rpospect..the message they really want to hear. In many respects, there’s not a lot of difference to growing your business on or offline and one of the common mistakes networkers make is giving their prospects everything other than what they really want – you.
One scenario is after you have joined a network business you are told that you need to tell people that your company leaves others in the dust…that it’s products are much better than other competing products or the opportunity you’re offering is the best there has ever been…blah, blah.
Well, let’s re-phrase for a moment…yes, those things are important but they are not as important as you in the whole scheme of things. Ask yourself this question…when you were looking for a business was there much difference to the way they were being presented. So did one business opportunity really jump out at you for reasons other than it was the best you’ll ever come across and can make you money.
Probably not. And that’s because everybody promoting has a hot business opportunity and a way for you to make money. The same “neon signs” are everywhere and all saying exactly the same thing. What chance have they of being noticed?
You see…
- nothing is more important to a prospect who wants to succeed at network marketing online than knowing that there will be someone to guide them through the learning curve and “show them the ropes.”
- nothing is more important to a prospect knowing they have someone to deal with rather than getting involved in some opportunity.
The last point came up again for me recently when I received a call from a new prospect and he literally fell off his chair when I answered the phone. He said that’s not normal…you don’t usually get the chance to talk to a real, live person. He didn’t want to take up too much of my time rather, he wanted to know that if he had a question, he could either call or email someone with it and expect to get an answer within a day.
Can you see how important this is to succeeding at network marketing online? Sell yourself instead of just another business opportunity and you’ll begin to master one of the key principles in attraction marketing.
It gets back to the theory that people join people in network marketing and not companies. That’s key in building a successful business and separating yourself from the rest of the crowd out there all pushing the same message.
